The “celebritization” of development – Bono Vox and Angelina Jolie as actors in development

  • Linda Piknerová University of West Bohemia in Pilsen
  • Eva Rybáková University of West Bohemia in Pilsen

Abstract

This text explores the topic of celebrities in development, which is a phenomenon the boom of which has kept accelerating since the 1980s. Its subject matter lies in celebrities partaking in setting the agenda of development on the world stage. Even though the origins of this phenomenon date back to the 1950s, the 1980s in particular are connected with organizing a series of Live Aid concerts and can thus be considered a distinct milestone regarding the permeation of celebrities into the world of development. In the article we offer a general assessment of the phenomenon of celebrities in development as well as two concrete examples (Bono Vox and Angelina Jolie) that vividly demonstrate how it works in practice and what strategies celebrities opt for. 
 
Published
May 26, 2017
How to Cite
PIKNEROVÁ, Linda; RYBÁKOVÁ, Eva. The “celebritization” of development – Bono Vox and Angelina Jolie as actors in development. Development, Environment and Foresight, [S.l.], v. 3, n. 1, p. 20-35, may 2017. ISSN 2336-6621. Available at: <http://def-journal.eu/index.php/def/article/view/41>. Date accessed: 15 dec. 2017.